1400 FASHION ISLAND BLVD

Forties Fashion: From Siren Suits to the New Look

"A fascinating narrative… Great stories, remarkable acts of patriotism…mark the indomitable spirit of humanity."—Booklist
Here is a definitive look at fashion in the 1940s—from French style under the Occupation and the “make do and mend” approach to wartime clothing shortages through the development of faux fabrics, the rise of American fashion houses, and the New Look of the post- war period.

The illustrations reveal the wide range of fashions and styles from the 1940s in North America, Europe, Australasia, and Japan. The lively text by fashion specialist Jonathan Walford details how fashion was considered not a frivolity but an aesthetic expression of circumstances in the 1940s. While Fascist states tried to create “national” styles before the war began, by 1940 the pursuit of beauty was promoted on both sides of the conflict as a patriotic duty. From prewar to postwar, we see attitudes emerge from period advertisements, images of real clothes, and firsthand accounts in contemporary publications. The result is a celebration of everything from practical and smart-looking attire for air raids (hooded capes with large pockets and siren suits) to street fashion and the creation of Christian Dior’s “New Look” collection in 1947. 196 color and 54 black-and-white illustrations

Fashion chain New Look said the snow put a ?15m hole in its Christmas trade as it reported a slump in third-quarter sales.Like-for-like sales tumbled 9.1% in the 15 weeks to 8 January with the retailer warning its profit margins were hit by the weather which saw more stock end up on its clearance rails than planned.Its chief executive Carl McPhail said: "Trading conditions in the UK have continued to be challenging and the adverse weather in December significantly affected footfall and spending patterns." He estimated the bad weather had reduced total sales by ?15m and knocked 3% off like-for-like sales. Read more on Guardian

New Look by Simplicity Sewing Pattern

#6876

Misses' Top, Skirt In Two Lengths, Pants & Shorts

Five Easy Knit Basics In One Pack

Size 6, 8, 10, 12, 14, 16

Out Of Print

©Unknown

Second-hand fashion has a history as old as the production of clothing itself, but until recently it was given little consideration. Used clothes represent the largest numbers of existing garments but until recently they were not perceived as serious fashion items. However, this has changed dramatically with the rise of vintage web sites, value clothing chains, and the fashion media's perpetuation of the idea that secondhand clothes can be recycled into avant-garde "cool". This book not only shows how important used clothing has become but also what role it plays in culture and history. The Japanese, for example, traditionally salvage sections of kimonos, while in India garments are inexhaustibly recycled. This cross-cultural and historical perspective fills a major gap by offering fresh insights into the innovative use of secondhand dress and age-old traditions of recycling fashion.

<< Arhiva >>